Brand Identity, Web Design, Graphic Design, Social Media 

Chef Dara Yu is a culinary creative, media personality and host of many pop-ups and community events around Los Angeles. After becoming the youngest winner of Masterchef (Season 12) in 2022, she needed a website and visual brand identity to represent her as she continued to expand her career and voice in the food and media industry. An ongoing effort still in the works, I developed her first brand identity and guidelines, redesigned her personal website, and designed everything from event logos to pitch decks and posts for her social platforms.