Brand Identity, Web Design 

Fernando Gonzalez is a tattoo artist based in Washington, D.C. and the founder of Embassy Tattoo, one of the 7 Best Tattoo Shops in D.C. Specializing in black and grey portraiture, he has earned several 1st-place trophies from tattoo conventions around the world. To continue expanding his business and personal practice, he needed a simple, efficient portfolio website to house his impressive body of work and represent himself at upcoming international events. I created his first personal brand identity and redesigned his portfolio site in just under 3 weeks.